Google Disavow Tools How To Use Guide

Google Disavow Tools How To Use Guide

If you know about, SEO then you must know about backlinks. Backlinks are a necessary part that helps in the ranking of your website. There are two types of backlinks: Good and bad. Good backlinks help to improve a website’s ranking, whereas bad backlinks can make your website in trouble. Google’s Disavow tool can help you from bad backlinks. It protects your website from penalized links. SEO Experts with many years of experience somehow gets confused and guide you in a tricky way about Disavowing the links. They will probably say It depends or will say disavow those links that create a threat to your website. 

Do you know the reason behind creating a Disavow tool? Let us understand the purpose behind creating this tool by Google and what is the need for it?

With the help of Google’s Disavow tool, you can interact with Google directly and tell about the backlinks to avoid. Now the question will come up, how can you do it? For that, you have to create a text file in which you have to include the backlinks or domain that you want to disavow. Then in Google Search Console, you can submit the file to disavow those links. 

Now you know how you can disavow links, but do you know how to find those links? The process of deciding the backlinks or domains to include in the disavow file is complicated. First, we will understand the history. Google introduced the Disavow tool in 2012. At that time, Google sends messages to those who work on link building “Your Website disappears from the search results.” It was because of bad quality backlinks. The issue got fixed using Disavow tool using Google Search Console.

Disavow tool is still helpful in 2021? It depends. How can you decide which backlink should be disavowed? A low-quality link affects the ranking of your website or violates the Google Webmaster guideline. If there is any external link on your website that does not have any relevance, also it is not helpful to the users. Remove that link from your website. There might be some unwanted links that are harming your website. There are some sources to know about those links.

  1. Non-Editorial, Dofollow links are some paid variants of Google to qualify page rank. Paid links are worst and violate Google’s guidelines. 
  2. Earlier, Google de-indexed private blogging networks because they don’t come under Google’s algorithm. Google penalize that websites that do not follow the guidelines and links created by these networks are spammy.
  3. If some website gets hacked, then the links from the website will be counted as spammy links. That can cause you a website penalty.
  4. One of the reasons behind spammy or low-quality links is negative SEO by creating backlinks on low-quality websites.

Now, you know the types of spammy or low-quality links. But how to choose amongst them? Because sometimes a low-quality link can also give benefit to our website.

Work on Link Auditing: Do link auditing regularly. It will help in deciding the low-quality links. In the site explorer, you can audit the three reports. These three reports Referring Domains Graph, Anchors Cloud & the last CTLD distribution maps will help. 

In Referring Domain graph, you can project the links (spammy links caused by negative SEO). Anchors Cloud will let you know about the over-optimized links. CTLD(country code top-level domain) map helps you in getting the report of the backlink profile. Optimize the three reports if everything looks good. Move ahead to the next step.

Full Link Auditing: This is the next step after optimizing the reports. Check the quality of the link that it is relevant. Check the Google Search Console data for backlink analysis. To check on the backlinks, you can use site explorer. In that case, you have to heed a few moves:

  1. Go to Site Explorer
  2. Enter your Website domain
  3. Next is Backlink Profile
  4. After that, go to Referring Domains
  5. Do filter for Dofollow links
  6. Then sort the data by DR(low to high)

Export the sheet. After that, look for Low DR and unusual TLD’s for auditing links. Use built-in filters to filter uncommon TLD’s. Check for links that have low DR, spammy title, domain name and anchor text. Disavow these types of domains or URLs. You can export the spammy links file from Ahrefs. It will help in getting and identifying the links. Upload the file into GSC and submit the file for disavow. 

Check the format of the disavow file and upload it to Google’s Disavow Tool: You can check the format of the disavow file on Google. Before uploading the new file on GSC, save the previously uploaded file and follow the format. You can also upload the file exported from Ahref. Submitting disavow file doesn’t mean that Google will look into your website’s links. So you do not need to get panic about it.

Record the Progress after changes: Once you submit the disavow file, it takes time to appear the efforts. Google takes time and re-crawls the links for the assessment of backlink profiles.

Whether you do disavow or not, recording and evaluating the backlink profile is an essential part of SEO. This way, you can identify the links & disavow those links using Google Search Console.

We can say everyone at some point needed to submit a disavow file, whether it’s due to low-quality backlinks or negative SEO. So, You should disavow those links before Google indexes those links and penalize your website. But before doing that, take help from tools to identify those links that you need to disavow. Because disavowing every link before recognizing, can lead to low website traffic and a downfall in keyword’s ranking. So next time, be careful and do it in the right way.